Tahereh Latifi

UX|UI Designer

Entering the world of tourism and retail management, I began an exciting journey. Working as a tour agent in a busy travel agency and later as a travel and event coordinator for an international company, I immersed myself in different cultures and experiences. Each interaction taught me more about people's desires and dreams.

During this journey, I learned how important it is to understand and care about my customers, whether they were inside or outside the company. Their stories showed me the way, guiding me to tailor experiences that resonated deeply with their hearts. Every itinerary crafted, every event orchestrated, became a testament to my commitment to enhancing the lives of those I served.

In academia, as a PhD student, I sharpened my skills as a research assistant, solving problems and learning about users.

Transitioning from tourism to UX design was driven by my desire to create more personalized and seamless experiences for customers. Frustrated by the limitations in my previous roles, I saw UX design as the perfect opportunity to blend my passion for understanding people with my drive to innovate.

When I'm not busy crafting pixels, you'll likely find me cooking or playing board games, but mostly I'm on a quest to conquer Spanish with Duolingo. And trust me, I have more than a few ideas on how to make its UX even better – ¡Vamos!