With 5+ years of experience in market research and consumer behavior analysis, I specialize in uncovering insights to enhance user experiences and drive strategic decisions. My career began in tourism, where I crafted seamless travel experiences as a Travel and Protocol Team Leader. My interest in research and consumer behavior led me to explore how people interact with products and services through data-driven insights.
As a Ph.D. graduate in Hospitality, Tourism, and Retail Management, my dissertation explored generative AI in travel planning, comparing AI-driven vs. traditional website-based methods. I’m passionate about understanding user interactions, leveraging data to optimize usability, and improving consumer engagement.
Outside of work, I enjoy cooking, going to the gym, and learning Spanish with Duolingo.
